Company Values: to make wealth for our society and make the values of employees realized.

Company Spirit: to challenge our future, pursue and surpass ourselves.

Company Style: to be faithful, practical, cooperative and efficient.

Development Conception: to make full use of favorable factors and seize the opportunities.

Management Conception: human-oriented management and market-focused operation.

Running Conception: keep our promises, take good opportunities and reach double-win effect.

Product Conception: to tap the needs, create features and get outstanding quality.

Market Conception: based on market to make all customers satisfied.